Web Business by CEO Jeff Cross

Search Engine Ranking - Why it Matters
If you're a client who's got a mission-critical website, chances are I'm constantly preaching to you about the necessity of SEO (if not, call me). Search Engine Optimization is the most cost-effective way to drive qualified traffic to your website.
Added on September 25, 2008 2:26 pm. Last updated on September 25, 2008 2:43 pm.

Web Strategy - Where to Start?
Designing a Web Strategy can be a daunting task. Here's a quick breakdown of how we approach strategic planning, and how you can begin to think about the process.
Added on September 24, 2008 3:28 pm. Last updated on September 24, 2008 3:28 pm.

Prospects Aren't the Enemy
Helping our customers develop marketing strategies, and working on our own, we're constantly up against a problem that often goes unnoticed: Marketers are at war with their prospects.
Added on September 24, 2008 12:44 pm. Last updated on September 24, 2008 12:44 pm.

Scope Creep Sucks
Projects can be ruined by scope creep, or rather, unplanned additions/revisions/tweaks/change orders to a project. If you've ever had a bad experience with a Web designer, chances are Scope Creep is one of the major culprits.
Added on August 29, 2008 5:18 pm. Last updated on September 24, 2008 3:05 pm.

Who Should Use Analytics?
Google Analytics is a great tool, if you know how to get actionable information from your data.
Added on August 29, 2008 2:55 pm. Last updated on August 29, 2008 2:55 pm.

Build a Layered Brand, Encourage Habits
Ideas for building layers into your business, and helping customers discover layers by doing repeat business with you.
Added on May 5, 2008 10:09 pm. Last updated on May 5, 2008 10:19 pm.

Google Analytics Tutorial
How to get started using Google Analytics to track your site.
Added on March 13, 2008 6:58 pm. Last updated on April 21, 2008 8:59 pm.

Marketing Disambiguated
How we define marketing.
Added on March 11, 2008 1:01 am. Last updated on March 11, 2008 1:13 am.

Web Design Outsourcing vs Staffing
A breakdown of things to consider when determining whether to outsource your Web design, or to keep it in-house.
Added on March 5, 2008 4:36 pm. Last updated on April 9, 2008 4:19 pm.

SEO Controversy
My explanation of everything SEO.
Added on February 19, 2008 6:45 pm. Last updated on February 19, 2008 6:45 pm.